Do's & Don’ts: Online reputation management
You must
start managing your online reputation from you, yourself. There are several
things that you should keep in mind to improve your reputation over internet.
Normally, we don’t think of it till we provoked by any bad situation. So, here
are some suggestions what you should do & what you shouldn’t. This do’s
& don’ts article will help you greatly in this context.
Do’s:
·
Recognize
your clients: You must know the audience or
people you are marketing to. These are the same people, may it be personal or
professional. Deal with them appropriately with the proper content in order to
get the maximum benefit. You must find out their preference & also provide
them new contents to refresh & update their taste.
·
Act
on negative reports: Make a proper plan of action to
for your complaints or negative actions. If you find these reports on the first
page of SERPs then get them down in the search result page as far as possible.
This can be done by submitting press release to several PR distribution
websites like PR.com & PRnewswir.com. You can also create a new blog &
provide positive information about your brand or service. Because even if you
have resolved the issue with the customer, the results will stay there in the internet
& even though you have cleared your name, the links are still there.
·
Get
certification: When you get certification from
an agency like BBB, then it has its own effect. So you should get a
certification if your organization is in a state to have this. This makes you
more credible you your customers.
·
Take
care of your clients:If you find issues of
dissatisfying customers then give your best to resolve these kinds of problems.
This will be very tough for you if they take any decision against you in secret.
This will extremely harm your online reputation. And resolve the issues
publicly, as this will show your transparency & care for your customer.
Always take quick actions.
·
Make
good use of Social Networking websites:One of the
best ways to improve your online reputation is to make the best use of social
networks like Facebook, twitter, MySpace, StumbleUpon and Digg. As these social
networking sites have a huge user base, this will help you to communicate
faster in less time. Always get the appealing information for your targeted
customers
·
Updated
blog: You must create one or two blogs for your
company and update them frequently. Use different platforms for different
blogs. Provide the latest news of your company & stuffs. Some useful
comments on other blogs are acceptable. But careful while giving comments.
·
Keep
an eye on your online reputation: Regularly
monitor your online reputation. Google alert is very useful for this
perspective. And take proper action to improve it.
·
Avoid
unusual contents: Always be conscious to your
information. Remove or alter the inappropriate contents. This will keep you
clean and reliable. This will help you increase your reputation online.
·
Internet
always remembers.You can post many stuffs on the web,
you just can’t take it down alwaysSending your frat party photos to others online
may leave anenduringinscription.
·
Never
forget to say “Thank you”: Always
thank the people who help you to improve. Never ignore them. Make them feel special.
May it be a positive or negative feedback, never forget to thank them for their
influences that help you improve. After all your company relies on its
customers.
Don’ts:
·
Never
consider negative reviews as failure: One can’t
always satisfy everyone. So don’t depress if you face any negative publicity of
your company. Try to work on that issue but make sure that negative issue boost
your spirit not weaken you. Make sure that you have 100 satisfied customers for
an unsatisfied one. Never panic; it results more problems.
·
Don’t
take immediate actions: If you find any negative
information then don’t take sudden action. Never give your focus to a single
issue. Always make strategies before executing some issues. Always a well-planned
strategy gives good results in return. While an unplanned one can put you in a
deeper problem.
·
Don’t
admit mistakes, Be diplomatic:If you admit
your mistake then your complaint will not be removed from the search engine. So
never admit your mistakes rather handle them technically. It may increase your
trust issue. But make sure your activity shouldn’t confuse your customers about
you. So, convince them handle them never leave them. Accept mistakes
diplomatically.
·
Don’t
wait for Negativity:In today’s market your customers
will share their negative feedbacks or complaints to you. But serious fact they
also share these issues in their personal networks and social networks like
Facebook, twitter. So before such things happen, you must be careful to such
kind of sensitive issues. Because people will read this feedbacks and take
services depending upon these comments.
·
Don’t
afraid of social media, neither do feedbacks:Never
avoid the negative feedbacks or comments. This will add fuel to fire. Because
the person who complaint is not a moron. Neither the people moving around the
internet. So face the problems with proper plan. Face the social media. This
will increase your online reputation for sure.
·
Don’t
post embarrassing stuffs to your blog, Facebook or twitter: This
is a very small but sensitive issue. If you are thinking that your post is
visible to the recipient then I must suggest you, think again. This will harm
your online reputation.
·
Avoid
political debates-Don’t argue:This is not
a wrestling ring. You have to do things gently. No one is going to accept you
if you force them. No matter who is right, but customers always hold a strong
sympathy. So never ague or debate on issue. But remove then technically.
·
Don’t
threaten an intentional online attacker straight:By
opposing the person straight in a public forum or an online comment or review,
you could be just adding fuel to the fire. The bad thing is that the more
negativity you generate on the internet about your site, the more it gets
pushed in the search engine rankings. Always find an online reputation
management professional to handle such attacks.
·
Don’t
‘Pay-Off’ Bloggers: Normally, Bloggers write
anonymously. A lot of unprofessional writers also feel that in order to
maintain a ‘cutting edge’ to their work, they can only do so by being overly
and often cynically critical of others. The advice is not to respond and takes
the usual RM steps to ensure it doesn’t get the attention it deserves.
