Rumors have come and gone and come again that Facebook will
develop it own phone. But that idea makes no sense for the company, says
Facebook CEO Mark Zuckerberg.
In an interview
today at the TechCrunch Disrupt conference, Zuckerberg told Mike
Arrington that it makes more sense for Facebook to work with others than try to
build its own device.
“It’s always been the wrong strategy for us,” Zuckerberg
said. “It’s so clearly the wrong strategy for us”
Assuming Facebook did build one — and Zuckerberg quickly
stressed that it wasn’t –assume maybe it attracts 20 million people. That might
seem like a lot, but compared to all the users Facebook already has, “it
doesn’t move the needle for us.” Rather, Zuckerberg says it makes sense to dive deep into the
work others are doing with mobile, from apps to devices.
“We want to build a system that is as deeply as possible
integrated into every device people want to use,” he said. Things like the new
Facebook iOS app will allow Facebook to be integrated more deeply into Apple
devices and apps for that platform, while Facebook itself can do more to help
deep Android integration.
Is mobile a big priority for Facebook? You could say that
Zuckerberg said it’s his life.
“I basically live on my mobile device,” Zuckerberg said, in
response to Arrington’s question. “You know the founder’s letter on the S1? I
wrote that on my phone.”
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