How to Lower your website's bounce rate | 5 ways

How to Lower your website's bounce rate | 5 ways

    Bounce rate is an e-marketing or web marketing term used in web traffic analysis to represent the percentage of visitors who enter the page and leave (Bounce) the site without continuing browsing the same site. Bounce rate is confused with Exit rate. But they are quite different things. Bounce rate helps to measure the effectiveness of a webpage. Google’s analytic specialist Avinash Kausik says,” It’s really hard to get a bounce rate under 20%, anything more than 35% is a cause for concern & anything more than 50% is a matter of stress. A visitor may bounce or leave by several ways like clicking on a link to a page on a different website, closing an open window or tab, typing a new URL, clicking the “Back” button to leave the website or by session timeout. There are some ways for the remedy of this problem but we will discuss only top and most effective 5 ways to avoid or lessen the bounce rate problem.

Tip#1: Check Browser Performances:   Sometime while designing a website the developer just exclusive works on a particular browser e.g. Firefox and forget to test its performance on other browsers like IE, safari, chrome or Opera. And when someone tries to access your website on those untested browsers then unfortunately it takes longer time which frustrates the user. Your analytics tool can break down bounce by browser type to see if this is the problem. So while designing your website, you must get the testing done properly for less bounce rate. Sometimes web pages with pictures take much time to load in case of some slower connections. And people using those kinds of internet connections leave your page in frustration & boredom.

Tip#2: Advertisement placements: Many web sites just can’t survive without Ads as this is their source of wages. But the fact is most of the users don’t like looking at ads, which is an unwanted fact for the content provider. Advertisements that are close to the website navigation make users to click them unintentionally which force the user to leave with frustration. Hence this is a smart move to arrange or place the ads of your page at some proper place so that the user will not get bored or frustrated. And it is also an important issue to make the ads very interesting so that the client can’t take his eyes off the advertisement. So an attractive ad with proper placement is an important issue to be handled.

Tip#3: Don’t confuse your message: Content or subject confusion is one of the biggest reasons of bounce rate. Your web navigation should be clean and accessible. When a new visitor is hunting down information about your website then your response to him/her should be obvious and immediate. This will encourage your users to stay on your page causing less bounce rate. Make the best use of graphics & animations to highlight your headlines and important topics or features of your page. Make your article more organized and user understandable. This will lessen bounce rate of your page. Don’t distract your user with pops-up and all those stuffs.

Tip#4: Avoid auto play audio, video & big blocks of text: When a user visits your page he/she might be looking for some particular thing. In that stage when one of your auto play audio or video gets played then the user gets frustrated and just leaves your page. In some cases they are just unaware of the fact that their speaker is on. In that case result is worse. Some sites contain huge blocks of texts. This makes hard for users to go through all of contents. And they just close the browser. Even if the text is very much useful for them, they just don’t give a proper look at the content. So the tip is: place your audio or video but not in the whole page, neither make them auto play. Secondly make sure that your text is precise and broken into small sentences. That will make the content readable to the user causing less bounce rate.

Tip#5: Write good contents with minimum external links: Visitors just don’t look only for good animated pages. Most users search for a specific blog or article. They have their own class. This is why good content matters for regular and new visitors. A good content never lets it new user to leave the concern page & so as to a regular user. This fact can make a huge change to your bounce rate. Giving external links is a good thinks but it also has its own disadvantages. Only required and important links should be given; as less as possible. This will help to lessen the bounce rate to a great extent.

These are the important and top 5 tips to lower your bounce rate. Hope this post is helpful to you, Thank You